EnJomo Analytics

Why do people use Power BI?

For businesses who want more reporting power and analytical muscle than that offered by Excel, Power BI is the next level in business intelligence. With Power BI, businesses can assemble, scrutinize, and visualize data from across the company, giving them greater insight into their operations and performance, and allowing them to make more informed decisions based on real data.

Here are some of the key benefits of using Power BI:

--Businesses can input huge quantities of data into Power BI that many other platforms would struggle to process
--Built-in machine learning features can analyze data and help users spot valuable trends and make educated predictions
--Information can be visualized using powerful templates to allow businesses to better make sense of their data
--Power BI is cloud-based, so users get cutting edge intelligence capabilities and powerful algorithms that are updated regularly
--Powerful personalization capabilities allow users to create dashboards so they can access the data they need quickly
--Alerts can be set up on KPIs to keep users up to date important metrics and measurements.
--Power BI has an intuitive interface that makes it far more user-friendly and easy to navigate then complex spreadsheets
--The platform integrates with other popular business management tools like SharePoint, Office 365, and Dynamics 365, as well as other non-Microsoft products like Spark, Hadoop, Google Analytics, SAP, Salesforce, and MailChimp
--With data security a massive talking point for modern businesses, Power BI ensures data is safe, offering granular controls on accessibility both internally and externally

What is data-driven decision-making (DDDM)?

Data-driven decision-making, sometimes abbreviated to DDDM), can be defined as the process of making strategic business decisions based on facts, data, and metrics instead of intuition, emotion, or observation.

This might sound obvious, but in practice, not all organizations are as data-driven as they could be. According to global management consulting firm McKinsey Global Institute, data-driven companies are better at acquiring new customers, maintaining customer loyalty, and achieving above-average profitability