Trio Consult

Social Media Marketing Tips
8. Drink the Kool-Aid.
Every industry has a unique presence online. There will be hashtags. There may be tweet-ups. There could even be a meme. It’s your job to research this kind of thing so you can become a part of your community. They will welcome you with open arms when you play the game and look at social media as a two-way conversation. You’ll get more followers and make important connections in the process. In the travel industry, bloggers, and influencers participate in Traveler’s Night In, a tweet-up held every Thursday at 3:30 p.m. ET using the hashtag . The fashion industry has their own tweet-up called every Wednesday at 3 p.m. ET. Constantly study any analytics the social networks provide you with to better understand your audience and your community, and to make sure what you’re doing is working.

9. Keep at it.
I promise that you can make an impact and grow your social following in as little as one hour per week. Facebook’s scheduling feature lets you queue up posts up to six months in advance. Social media dashboards let you queue up content. In theory, you could get months of content ready in one sitting. Here’s a quick guide to the bare minimum you should be posting for each network:

— Blogging once per week
— Posting on Facebook, Instagram, LinkedIn, or Vine three times per week
— Tweeting ten times per week
— Pinning 20 times per week

Abandoned presences are worse than no presence at all. When you enter the social media space, you’re building a relationship with your audience, potential customers, and brand enthusiasts. Don’t let them down.

Social Media Marketing tips
4.Create a strategy and a pipeline of content.
You probably have more to share than you think. Think about the ways you can repurpose the content you already have and the steps you can take to create new content. Can you reuse any press coverage you’ve received and share it on Twitter? Can your photographer take new lifestyle shots and share the images on Instagram? Can a graphic designer create branded graphics for Facebook? Can you think outside the box and create posts that address problems, concerns, or interests your customers have that are relevant to your business? If you have a low budget and no branded content to share, consider starting a blog. Share peeks behind the scenes, ways your product or business is helpful in the real world, and showcase client stories, and how you helped them succeed.
5.. Share the correct mix of content.
On every social network, you need a solid mix of self-promotion, testimonials, and randomness as well as original content that’s of pure value to your readers. Self-promotion includes direct links to your website, peeks behind the scenes, and news about your company. Testimonials can be pulled from a Yelp page, an email, or a blog or article endorsing your product. Randomness can include funny photos, holiday wishes, quotes, and shared content from other resources that is interesting and relevant. It’s time to get creative, people. This is when a freelance writer can come in handy.