JB Creative Consulting

One question I get asked often is: “How do you measure the success of social media marketing?”

Yes, we can look at reports, reach, engagement, and analytics. Those metrics are important.

But my years in retail taught me to look at two things first:

1. Are enquiries increasing?
2. Are sales being made and are people walking through the door?

At the end of the day, marketing should support business growth. That’s why I like to combine digital tools with traditional marketing principles, focusing not only on what happens online, but also on the real-world results that follow.

This reel is a great example. It performed well online, but more importantly, some of the clothing featured in it sold. That’s the kind of result that really matters.

Absolutely loved creating this reel! It just passed 12k views on Instagram 🎉

5 ways generic AI-generated ads are hurting your brand 👇

1️⃣ Consumers rate AI-generated ads as LESS trustworthy and authentic than human-created ads. The data is there to support this. Facts are facts.

2️⃣ Research shows people are more emotionally connected to human-centered storytelling than AI-generated content. We all crave connection! It’s basic psychology.

3️⃣ 51% of consumers said they would view brands negatively for using AI-generated campaigns. Why? Because if it looks generic, what has the brand got to offer me? Generic, watered down solutions? Thank you, next.

4️⃣ Any chance of your brand standing out & having a personality disappears instantly! Everyone looks the same now 🤨

5️⃣ Over-automation reduces trust and can damage long-term brand equity. Our brains know when something is fake. There’s no way to get around this.

Authenticity always wins.

Nobody is you, and THAT is your power 💪