So Interactive

Systems refreshed and holiday cookies digested, we are back at our desks and running at full speed.

Wishing you a joyful holiday season filled with rest, warmth and time well spent.

We’re officially pressing Ctrl + Alt + Delete on 2025.
The office is closed for the holidays on Friday, 19 December to Monday, 5 January while our team recharges, resets, and pretends not to check emails. See you in the new year, refreshed and ready to create more magic.

Consumers prefer to follow people. Today, social media platforms require users to post with a clear identity.

Social branding starts with a strategically defined persona as a key ingredient for every content piece. A persona allows you to be agile, explore trends whilst staying authentic to your brand and build a community. In the face of AI, consumers now crave more of a personal human touch from brands. Here’s how you can build a persona in 2026.