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Here are some of the top statistics, updates and trends from 2018.

Instagram Popularity

Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.

The app has more than 1 billion downloads on Google Play alone.

95 million photos and videos are uploaded to the platform daily.

53 % of those who use social media have an account on Instagram.

61 % of Instagram users said they used Instagram more often this year than they did during the previous year.

And it’s popular with consumers who are willing and able to spend;

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Popular Types of YouTube Videos

Entertainment-related videos get an average of 9,816 views per month.

How-to and style videos receive an average of 8,332 views per month.

Science and technology related videos receive an average of 6,638 views per month.

Videos related to pets and animals receive an average of 6,542 views per month.

Videos related to autos and vehicles receive an average of 5,673 views per month.

Education-related videos receive an average of 4,872 views per month.

Videos related to travel and events receive an average of 3,070 views per month.

Gaming related videos receive an average of 3,050 views per month.

Videos related to people or vlogs receive an average of 2,354 views per month.

35 % of adults turn to YouTube for how-tos or tutorials.