MANGO-OMC

The conversation around AI in PR has changed quite quickly.

It's no longer about whether communications professionals should be using AI, but how to use it responsibly and effectively. The consensus among the industry experts featured in this article is that while AI can improve efficiency, judgement, strategy and trusted counsel remain distinctly human skills.

PR Daily shares an illuminating perspective on how the profession is evolving: https://www.prdaily.com/2026-pr-trends-according-to-five-industry-experts/

We are deeply honoured to have received a Certificate of Appreciation from Hospice White River, a valued member of our client, the APCC Assoc of Palliative Care Centres.

The certificate recognises the kindness, care, and support MANGO-OMC extends to the hospice community, and it means more to us than we can easily put into words. This is the kind of acknowledgement that reminds us why we do what we do.

At MANGO-OMC, amplifying the voices of those who serve others with compassion and dignity is a privilege we do not take lightly.

Thank you, Hospice White River, for this beautiful gesture.

South Africa invests heavily in technical and scientific skills - and rightly so.

But this The Media Online article raises an important question: what happens when innovation isn’t communicated effectively?

Public relations and strategic communication play a critical role in shaping trust, reputation and confidence. They translate progress into understanding, manage how crises are perceived, and help define how a country - or an organisation - is seen beyond its borders.

PR isn’t just about publicity; it’s about narrative, credibility and long‑term reputation.

As this article argues, countries aren’t judged only by what they achieve, but by how their stories are told. If we want innovation to drive growth, investment and trust, communication needs to be taken seriously as a strategic skill — not an afterthought.

Read more:
https://themediaonline.co.za/2026/02/the-skill-south-africa-refuses-to-take-seriously/