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Employer brand is an organization's reputation as an employer. The term was first used in the early 1990s, and has since become widely adopted by the global management community. Minchington (2005) defines an employer brand as "the image of your organization as a 'great place to work' in the mind of current employees and key stakeholders in the external market (e.g. Active and passive candidates, clients),". The process of employer branding is concerned with talent attraction, engagement and retention strategies deployed to enhance your company's employer brand.
Just as a customer brand proposition is used to define a product or service offer, an employee value proposition is used to define an organization's employment offer. Likewise the marketing disciplines associated with branding and brand management have been increasingly applied by the human resources and talent management community to attract, engage and retain talented candidates and employees, in the same way that marketing applies such tools to attracting and retaining clients, customers and consumers

Be Ready for North West University Student surprt group (CH@S)

To all Member and respective Student we wish you excellent final exam.
study hard, study smart doesn't matter anymore, may we all kill our 1st opportunity. All the best to our final years, PGCE's and honours Student.
Remember to take care of yourself during the festive season

SPIRIT OF Ch@S>>>>>>>>>>>forward forever

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