Each_One_Teach_One
Brand names:
In the movie the founder I learned the importance of brand names.
No Franchise is bigger than McDonald's because of its name, other companies like Burger King can sell better burgers but they'll never be bigger than McDonald's.
The name McDonald's can be anything, it's broad, it is open where as Burger King limits the company to just burgers, that's why when we are starting a brand we need names that do not limit our products to one place or to one product or even one culture.
Some of these kasi names are the reason our brands do not grow.
There are alot of Kota joints in the township but only one or two are franchisable, this is not because of the food but the name of the brand.
Nandos for example is the most expensive franchise in South Afrika, the food does not taste better than Mug & Bean but the brand name is open and unlimited, it does not limit the company to just food even though they only sell food, the name is attractive.
Nandos is attractive like Spur, Hennessey, Gucci, Nike, Red Bull, Steers, McDonald's and Mofaya.
Our problem is that we name our brands ivosho, kasi lam, mhlongo's brew, hoodrat and these other unattractive names.
Read up on brand names, study world brands, find out why Amerika and Italy have the best businesses in the world and follow them, learn from them.
DJ Sbu understands branding hence he named his energy drink Mofaya, it is open to all markets yet it also has that Kasi Flava.
Imagine he named it Kasi Energy or Sibusiso's fire.
It would've flopped the same way alot of kasi brands are failing.
Therefore please pick names that do not limit your brand to one culture, one product or one neighborhood, leave these kasi names, think big, think globally, think Mofaya.
Branding is the most important aspect of a business, stop playing games with your brand names. Billionaire Dreams!
During new year there are ancestors ascending and those descending.
That's why we cleanse repeatedly because it's not about 1 or 2 ancestors but generations.
Yingakho ngaleya so called "festive season" sehla sinyuka sithi siya emakhaya ukuyolanda amandla/ do ceremonies and rituals because sithi siyohlaba or siyobonga kanti konke loko besikwenza ngesikhathi esi wrong.
Imagine inviting people in that time gates are locked!
Others would even make remarks like "kunini ngiphahla/kunini ngithandaza but kuyafana!" Kante siguqa sithandaze ngesikhathi esiwrong.
Let's unlearn the system.
Wena so far kuhamba njani?
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