Reload

For Pride Month, we’re reflecting on one of the most powerful examples of visual storytelling: the Pride flag. A reminder that a symbol doesn’t lose its power because it changes. Sometimes, change is exactly what allows it to keep doing its job.

🌈 1978 – The original Pride flag was created by artist Gilbert Baker as a symbol of visibility, identity and belonging. Eight colours, each carrying meaning.

✂️ Around 1979 – The design evolved into the six-stripe version most people recognise today. Streamlined for practical print purposes, but still powerful.

🏳️‍🌈 2018 – The Progress Pride flag: Daniel Quasar added the chevron to better represent trans communities, LGBTQ+ people of colour, and those lost to HIV/AIDS.

⚧️ 2021 – Valentino Vecchietti expanded the design again, adding intersex visibility into the symbol.

Across decades, the flag has changed – not because it needed fixing, but because great design evolves alongside the world it exists in and the people it represents.

We are proof that “😂” and “💀” can coexist peacefully.

Not to be dramatic, but doing the job I literally signed up for has been a lot this week 🥲