Conversation LAB

🚨 NEW WORK ALERT 🚨

We were recently given the amazing opportunity to create the positioning strategy and a series of TV ads for Apple Sub-Saharan Africa. Insane. The campaign line – It’s Mac. Of course it can – was created to address and correct the misconceptions that MacBook, the brand’s premier range of laptops, are more than able to run industry-specific software such as SAGE (accounting), iManage (legal) or even the Microsoft Office suite.

Lots of gratitude to Ben Siyotula and the entire team at the Core Group Southern Africa and Apple SSA for walking the journey with us and Patriot Films and Left Post Productions for sprinkling their magic all over the spots.

Agency:
Managing Director: Uyanda Manana
Executive Creative Director: Senzo Xulu
Client Service Director: Kitty Mkhize
Creative Director: Angela Gough
Art Director: Sibuyiselwe Nhlangwini
Copywriter: Tebogo Kgapola

Client:
Head of Channel Marketing and Programs (Apple SA): Alexa Kohloffel
Head of Distribution & Consumer Sales (Apple SA): Nikki Kloppers
Head of Marketing (Core Group): Ben Siyotula

Production:
Director - Tumelo Moropa
Producer - Lauren Dugmore
DOP - Jono Kyriakou
Art Director and Wardrobe - Noluthando Lobese “Texture”
Production Manager - Jhadi Quinn

Editor: Ndivhu Mushanganyisi
Colourist: Zama Myankeni
Online Artist: Ilhaam Mullagee
Final mix and Sound Design Sims Kulla
Post Producer: Vicki Kotze

As we come to the end of our birthday month, we reflect on all the conversations that have shaped us over the past 10 incredible years.