Logico Creative Solutions

We are lucky to work for clients who have gone to great lengths to challenge convention when it comes to gender equity, and over the years I have had the opportunity to take part in many campaigns that tell the story of female empowerment: from marches through the Port of Durban to gala dinners that honour the success of women in industry.

In a world that asks us all to keep our distance, we’ve had to re-assess the ways that we acknowledge people – and Women’s Month was an opportunity to experiment with ways of utilising digital platforms to celebrate milestones and accomplishments.

One success story is the way that we’ve been able to use WhatsApp as a platform to engage with employees and stakeholders around the country – telling real stories and finding ways to connect people as we adjust to a working environment that keeps us apart.

In our Transnet National Ports Authority Women’s Month mobile campaign, employees of the Port Authority nominated female ambassadors, sharing positive quotes about these role models. It gave us a way of acknowledging the women who have made inroads in a traditionally male working environment...
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50% of people admit to writing down tasks they have already completed on their To-Do lists... just for the satisfaction of striking them off!