Plan B Design

Always a pleasure doing fun stuff for Jason Bakery

Typographic piece for my friends at TOY TOY. Read below for the story behind the words. Congrats on nine years fellas, very proud to have been involved on your journey. Much love.

"This year marks nine years since TOYTOY began, almost a lifetime in clubbing terms. It's been a long journey for the collective, and one that has seen equal celebrations and challenges along the way, but certainly no greater challenge than the world being turned upside down in 2020. It is against this apocalyptic backdrop that TOYTOY celebrates its birthday. Right now, it has never made less economic sense to run a club night, yet somehow, these guys keep at it, because the passion and sincerity for what they do means they keep coming back, to play the music they love and stare down the odds.

2020 was also the year we lost Andrew Weatherall. Weatherall was a constant throughout the musical paths of all the TOYTOY residents, not to mention a sizeable portion of the international dance community. His impact is immeasurable and his loss is felt acutely by many.

In considering a design for the TOYTOY birthday I was reminded of a track that he had made: Fail We May, Sail We Must, and the inspiration behind it. This from the YouTube page of this track:
In an interview (Weatherall) said that he was on a boat going to a gig somewhere. He noted the crew on the boat worked hard day in day out, often for little or no reward with poor catches, all he was doing was putting records in discos a couple of nights a week. One of the crew summed it up - 'fail we may, sail we must', Andy had it tattooed on his arm.'

It seemed to me the perfect quote to tie up the TOYTOY philosophy and highlight the sense of loss we have all felt this year, and to make something inspirational out of it." — Proudly presenting our ninth birthday artwork by Bruno Morphet.