Trade and Lateral Development

eCommerce website owners constantly struggle with abandoned carts.

Users arrive in their online shop, add several products to their shopping carts, and leave the website. Shop owners want and need to know why!

It’s extremely frustrating for ecommerce website owners. It can also be difficult to know for certain WHY it’s happening. There are a range of issues to check, and fixes you can implement, to help solve abandoned carts.

1. Check your website analytics

Before you do anything else, you need to compare how many users are landing on your website vs how many orders you are receiving. If you have low or no website traffic, abandoned carts might not be your problem. You might just have too little traffic to show significant conversions to sales.

If you DO have website traffic, then check which pages users are visiting. They must be landing on shop and product pages, or ecommerce category pages, if there’s any hope of them buying anything.

Google Analytics is the perfect tool for this. It should be setup and running from the moment your website is live. This way, you will have a history of data to check.

2. Specialised ecommerce tracking analytics are needed to track abandoned carts

The standard Google Analytics setup does not include detailed ecommerce tracking. This tracking must be specifically setup on your ecommerce website so you can see accurate user activity.

Read more:

8 Steps to Reduce Abandoned Carts in eCommerce Shops eCommerce website owners struggle with abandoned carts. Here are 8 steps to reduce your abandoned carts and increase your sales.