MATR

We’re excited to share that MATR is now featured at the Technisches Museum Wien as part of their new Female Founders & Circular Economy exhibition 💚

As proud Austria Wirtschaftsservice alumni, being selected for the Innovation Corner feels like a strong nod to our mission: proving that even something as ordinary as a mattress can become a circular, waste-free material system.

Verena and Michaela also had the chance to meet Staatssekretärin and walk her through how our two-material, fully recyclable mattresses are helping hotels cut waste and carbon without compromising comfort.

A big thank you to aws and the for the platform, and for backing innovation that moves the needle ♻️

And, of course, a huge shoutout to the fellow female founders who are featured. We tagged them below so you can check out their pioneering circular solutions:

🍬 , Lisa Reiss – A plant-based sugar alternative that tastes and performs like sugar, but healthier and more sustainable.

🍃 REEDuce - noise protection technologies , Birgit van Duyvenbode – Turning local reed into a high-quality, sustainable material resource.

💫 Loci , Christina Liess – Creating modular, circular spatial solutions blending architecture, material science, and environmental design.

👏 **pstatic , Elena Yaneva – Acoustic insulation made from h**p and natural binders — plastic-free and designed for circularity.

🫶🏼 Paperlapapp Ökoprodukte , Elisabeth Flik – Rethinking play furniture for kids: durable, resource-smart, and fully circular.

Photo credits:

„We‘ll just fix it ourself“🔸 NEU IM INNOVATION CORNER ♻️ Sechs innovative Lösungen österreichischer Gründer:innen zeigen, wie Kreislaufwirtschaft in unterschiedlichsten Lebensbereichen umgesetzt werden kann – von Spielmöbeln bis zu recycelbaren Matratzen.

🔧 „Zukunft gestalten. Ideen zur Kreislaufwirtschaft“ in Kooperation mit aws Austria Wirtschaftsservice.

🎉 Off to Lofer we go!

and MATR are co-hosting a special event - a cozy gathering of hoteliers, event pros & creatives shaping the future of hospitality - at the beautiful .at

Together we’ll dive into:

💡 Event, Experience and Sustainability trends
🧭 Teambuilding with purpose
🛎️ Hospitality experiences that stick
🤝 Real connections with real people

📍 20-21 October | Steinerwirt Lofer
🎟️ 259€ for 2 inspiring days (plus overnight stay)

👉 Secure your spot now - check our story highlight for the link or DM us for more info!

🌍 Today marks Earth Overshoot Day - the day humanity starts using more resources than our planet can regenerate this year.

A clear sign: the way we produce and consume needs to change.

Luckily, change is happening - and Vienna is leading the way. With forward-thinking businesses, researchers, and city initiatives, the city is building an ecosystem for circular innovation that goes beyond its borders.

We’re proud to be part of this shift - with circular design, take-back models, and a mission to keep mattresses in the loop ♻️ At MATR, we are at the mission to end mattress waste and work with innovative partners to create truly circular economy recyclable mattresses for hotels 

🔍 You can find MATR and other changemakers featured in the latest Circular Economy in Vienna report by

👉 Dive in: https://wirtschaftsagentur.at/report-kreislaufwirtschaft