GrowthTank

🟦 At GrowthTank’s second workshop, Emir Dauti showed us how to prepare for Q4 like a brand strategist.

🟩 He broke down Meta’s newest update: Andromeda and how creativity now plays a bigger role than ever in driving ad performance during Black Friday, Cyber Monday, Christmas, and the entire holiday season.
From building trust and creating content that speaks to specific audiences, to developing multi-product campaigns that scale best sellers, this session was all about turning strategy into growth.

🟦“AI doesn’t have intent, humans do.” 🟩

🧠 In a keynote that challenged how we think about AI, Hulme, Chief AI Officer at WPP and the CEO of Satalia, an award-winning AI company, presented a new framework for how AI and agent systems are reshaping business, creativity, and society.

He broke down the six real applications of AI, from task automation to human augmentation, and showed us that the true power of AI agents isn’t in replacing humans, but in collaborating with us to make more ethical, creative, and complex decisions.

📊 But beyond tech, his message was clear: “Purpose matters.”
“If you don’t have it, you won’t attract the right talent or build the right future.”

Daniel ended his keynote showing us that the WPP’s purpose is to use the power of creativity to build better futures for people, planet, clients, and communities, proving us again that meaningful innovation starts with intention.