GoWhale
07/12/2022
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18/11/2022
Ever since businesses started to adapt to the digital era, copywriting was a non negotiable when it comes to encouraging people to take action 💥.
And here we will cover what makes a good copy and which forms it could take. 👇🏻
Copy can go from it's most common use case which is advertising and sales letters, to landing pages, white papers and email marketing.
Ok now, how can I write good copy? There are three steps you must follow, I like to call it "NOC", which stands for Needs, Optimization, Concise. 😎
People got used to have everything digested and fast paced, that's why TikTok, Reels and Shorts kind of content are so easy to watch and popular. Which takes us to the second point, what the audience Needs. 📱
Sometimes we fall in love with our service or product but is not what the target wants. So we got to be objective on this and ask ourselves questions like:
What sort of value can I bring to my audience that other sources are not? And if they are, how can I do better? 🔍
Finally, wrapping those steps together, Optimize your copywriting using the topic's key words in order to get the best SEO performance. 📊
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Montevideo