Munq

We made a Public Health Campaign 💬

The cities of Newburyport and Amesbury hired Munq to help them bridge a crucial gap in their communities:

While 82% of their youth feel supported by parents, only 39% say they have positive family communication.

That’s a huge gap. It was our job to fill it.

Our role was A-Z. We started with an extensive research and marketing strategy program to develop an original name and brand messaging for our campaign.

The result - Talk. A campaign for conversation.

We designed a visual identity around the name to fill out the campaign branding, complete with multiple logo lockups and secondary marks.

As a whole, the brand was made to bridge the generational gap. It invites teen attention while encouraging adult participation.

This campaign was a transformative project for us at Munq. Much more to come!