Target Rocket

The GBB or the Good-Better-Best Strategy

The Good Better or Best options is a strategy that works psychologically within your customers in a few ways. You’ve probably heard of it by way of “tierd pricing” and we’ve all experienced it when we’ve driven up to the Chick Fil A drive thru and looked through the options where you can order a 6 count for X amount ooooor upgrade it to an 8 count for just a few dollars more and hit with a, “Want to make it a meal with a drink for just X?”

1. The Good Better Best strategy reduces decision fatigue (analysis paralysis). It’s hard to get overwhelmed when you only have three options that are similar but visually different.

2. It enhances perceived value, especially when you’re specific with the better and best options. People can see what they are getting (or what they aren’t) and justify the higher tier because they can see the difference

3. It maximizes your audience. You can now reach people at different price points that you wouldn’t normally reach when they have submit a quote before knowing a price.

So why does it work on the brain so well?

Price Anchoring: The “Best” option makes the “Better” option look like a bargain by comparison. Even if few people buy the “Best” tier, its presence increases the perceived value of the middle tier. You’d want to place your “Better” tier as your go-to because that’s what most folks will order. So, make it work for you and for them!

The Compromise Effect: Human beings are naturally wired to avoid extremes. We often shy away from the “cheapest” (fear of low quality) and the “most expensive” (fear of overspending), making the middle option the most comfortable choice.

Customer Segmentation: It allows you to serve different types of customers (the budget-conscious vs. the luxury buyers) with a single product line. While we are probably focusing on the “Better” tier, we can still get folks in at a lower price point (easier options) and higher price points (and they are willing to pay for the extras).

In 2006, a group of scientists ran a study in a coffee shop using a loyalty rewards card.

To group A: they gave a card with 12 blank squares and 2 of them already filled in. Meaning, they were visually 2 steps closer to earning their first reward coffee.

To group B: they gave a card with only 10 blank squares with 0 filled in.

The loyalty rewards were literally the same. 12 squares with 2 already checked, meaning 10 more squares to go and the other set had only 10 squares total.

Each group had to earn the same number of rewards to get the free coffee.

The study showed that participants with the card that had 12 squares and 2 already checked in actually earned their reward faster than those with the card that had 10 blank squares.

This is “The Goal Gradient Effect.” This concept was coined in 1932 by Clark Hull who he figured out people work harder when they are closer to the goal.

Give your customers some “free” incentive to come back and watch them, well, come back.

✨How Ai can cost you Sales✨

We all know how useful Ai can be, from crafting a caption for your latest project reveal to creating a flyer to share with your community groups of your upcomin’ event, it’s come a long way even in the short time it’s been available to us end-users.

Now Ai is everywhere. My Gmail account is constantly wanting me to use it and Canva has an awesome Ai feature that can help you edit colors and text- it’s literally everywhere.

The issue now is that Ai is *now available* to aaaaaall us end-users makin’ it a lot more noticeable to spot in the wild. First adapters were able to use it free and fancy because no one could spot the signs, but as more folks use Ai in their daily lives and businesses, these tells are becoming a lot more telling.

We were discussing a great email about the cost of Ai and it is a super interesting read and makes you think twice about relying fully on Ai for your small business.

The cost of using Ai can be more than you know. Ai loves a “—“ which probably won’t turn away potential buyers, but can tell you end user that you’ve left your posts and captions up to a robot.

The write-up goes on to say that even emojis that Ai uses can be an instant turn-off to potential clients and keep them scrollin’ onto bigger and better. Certain emojis scream Ai and can be an instant tell when they see your social media posts. Ai gravitates towards emojis like the ✨ Sparkle ✨ and the ✅ Green Check ✅ causing your end-users to instantly recognize the Ai coded post.

The random hashtags that Ai generates at the end of your Facebook Post are a huge tell. Things like “ ” and “ ” aren’t doing your posts any favors on reach, but are a dead giveaway that you’ve used Ai.

Use Ai to create a subject line for your monthly newsletters? Ai loves using words over and over and over to anyone who enters an inquiry. Ai loves using words like, “Navigating the landscape” and “Essential” which can instantly be a turn-off to potential readers and affect your open-rates.

Am I saying don’t use Ai? No- but insert yourself back into your business and use Ai as a starting point, not a landing pad.

Instagram’s newest update is a similar feature that is on Snapchat and its location sharing.

The new Instagram Map’s feature allows you to share your location with friends on the map.

You can choose to share your location (and it’s pretty precise) with the following:

-“Friends” (aka followers who follow you back)

-“Close Friends” (aka people who choose from your followers)

-“Only These Friends) (aka another subset of people you choose)

-“No One” (aka location sharing will be off)

Supposedly it isn’t turned on until you choose to turn it on, but some folks on TikTok said theirs was turned on automatically.

If you’re worried, double check by going into messages, clicking the Map and see if you have a red arrow through the right icon.