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The Phases of an Organic Campaign 10/04/2022

I continued with content in my "SEO for Non-Scumbags" series. This one takes a look at the 3 phases (plus a phase 0) of organic campaigns. If you're looking for insights about how to do keyword research as a function of your site's age, maturity, and domain authority, that's what I cover here.

The Phases of an Organic Campaign Don’t look now, but it seems like I’m in real danger of finishing this series of posts. One day, I might even become a blogger again.

Introduction to Keywords via Understanding Searcher Psychology 09/29/2021

New content today on the blog.

I'm continuing the "SEO for Non-Scumbags" series that will serve as the basis for training people to do account strategy for Hit Subscribe. This is the chapter where I start to get into tactics and tangible advice.

Understanding what a keyword is and how to pick one is really a matter of understanding who your searchers are, what motivates them, and how to help them.

If that sounds interesting, here's the post:

Introduction to Keywords via Understanding Searcher Psychology So far in this SEO for non-scumbags series (first post and index here), I’ve spent two posts making the case for SEO to a skeptical audience and laying some strategic groundwork. Now it’s time to talk specifics and move to the more tactical.

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