Folklore

Today was a crazy one, so we're a little late getting this piece about how conflict and tension is what drives our brands forward, but we trust it'll have the same effect.

Here's a little taste, Family. We hope it helps.

"The process of identifying the narrative conflict in your brand development is not the process of identifying the tension and conflict in your story. It’s all about identifying and articulating the tension and conflict in your customer’s story. Rule number one of marketing in an economy of attention is that nobody cares about you. They only care about what you can do for them. Your tension and conflict is centered on how well you can figure out how to solve what is keeping them up at night."

Click Here if you'd like to go a little deeper on the subject: https://bit.ly/3KLwBoY