SalesFuel

How to Prevent Bad Sales Hires Using Behavioral Assessments https://salesfuel.com/how-to-prevent-bad-sales-hires-using-behavioral-assessments/

How to Prevent Bad Sales Hires Using Behavioral Assessments Our research shows that the cost of a bad B2B sales hire now exceeds $177,000. For sales managers, talent acquisition teams, and other hiring professionals recruiting sales talent, one of the most effective ways to…

Negative Online Reviews: How to Respond and Protect Your Business Reputation https://salesfuel.com/how-reviews-create-devoted-customers/

Negative Online Reviews: How to Respond and Protect Your Business Reputation Are your accounts managing their online reviews? It’s a question worth asking. Businesses can be seriously impacted by reviews, in both good and bad ways. AudienceSCAN reports that around 38% of U.S. adults say that…

News Programming and Brand Safety: What Every Advertiser Needs to Know https://salesfuel.com/news-programming-and-brand-safety/

News Programming and Brand Safety: What Every Advertiser Needs to Know Does advertising placed around news content make a difference for marketers? Around 25% of U.S. adults regularly read local news, reports AudienceSCAN, powered by AdMall. And around 23% regularly watch the evening news in their…

How to Identify and Engage the B2B Target Audience https://salesfuel.com/how-to-identify-and-engage-the-b2b-target-audience/

How to Identify and Engage the B2B Target Audience Are your accounts reaching their B2B target audience? When B2B marketers launch a campaign, they typically target more than one audience. Bombara data indicates that most B2B marketers reach for between two and five audiences…

AdMall Helps Close $76,800 SEM Ad Campaign https://salesfuel.com/admall-helps-close-76800-sem-ad-campaign/

AdMall Helps Close $76,800 SEM Ad Campaign Why did the client need an SEM ad campaign? Mike Jones, media strategist from Salem Media, had only been using AdMall for about a year. But,
he knew it could help when approaching a local business…

Paid Search ROI Strategy: Unlock More Revenue From Every Ad Dollar https://salesfuel.com/are-your-accounts-monitoring-the-best-paid-search-analytics/

Paid Search ROI Strategy: Unlock More Revenue From Every Ad Dollar How much should your accounts invest in paid search? Gartner reports that paid search accounts for 13.9% of total digital advertising. For the average SMB, paid search can run up over $100K a year. There’s…