Snipp Interactive

WK Kellogg Canada has launched a gift-with-purchase promotion at Walmart to drive cereal sales, leveraging its partnership with Toy Story to deliver a family-oriented reward.

Consumers who purchase two participating Kellogg's cereal products at Walmart can register on the bilingual promotional website and upload a valid receipt to qualify. Upon verification, eligible participants receive a Toy Story branded spoon.

To learn more about the promotion, visit: https://www.scanandwin.ca/

Back-to-school spending is rising in 2026. So is the pressure on brands to earn it.

74.8% of shoppers expect to spend more this year. But 80.6% say they would switch from their preferred brand for a compelling discount, cashback offer, or rebate. And 71.3% say back-to-school shopping is now more about finding value than staying loyal to specific brands.

Read the full report: https://bit.ly/4vUCvLE