Blue Compass

A few members of our team made a quick cookie run to Palmer’s Deli this afternoon. Perks of having one of our favorite local spots just around the corner!

What's your go-to Palmer’s treat? 🍪

It's been a rainy week, but Wednesday was a beautiful day for a coffee truck!

Our team kicked off our morning with a little extra caffeine courtesy of Travelin' Tom's Coffee Truck.

We don't just talk the talk about culture here at Blue Compass, we also walk the walk (with a cold brew in our hand while we're doing it!)

Happy 10-Year Anniversary to our incredible Senior Account Executive, Jordan Beard-Hopkey 🎉

Jordan has been part of the Blue Compass family since her internship days back in 2014 - which means we’ve actually had the privilege of working with her for 12 years.

From day one, she’s brought her signature humor, relentlessly positive attitude, and genuine passion for helping our clients bring their visions to life.

Jordan, thank you for the dedication, the laughter, and the heart you pour into everything you do.

Zero-click search is changing the game.

AI Overviews, featured snippets, and instant answers are making it easier for users to get what they need without ever visiting your website.

That doesn’t mean SEO is dead. It means your strategy needs to evolve.

If your team is still measuring success the same way you did two years ago, it may be time to rethink what visibility, traffic, and conversions really look like.

We broke down what zero-click marketing means, how it impacts your KPIs, and what smart brands should do next.

Read more:

Zero Click Marketing & What It Means For Your KPIs What is zero click search? Learn how it impacts your traffic and SEO KPIs along with how to adapt your marketing strategy for modern search behavior.