Creative Pulse

Today we’re on site at the Axim AI & Education event—this marks Creative Pulse’s third year covering the program, and it’s always a privilege to be behind the camera for such important conversations.

This year’s event is being held at the brand new David Rubenstein Treehouse at Harvard University—a stunning venue for a day focused on equity, innovation, and the future of education through AI.

The foundation of any great brand is clarity—and that’s where we started with Abreu Karol.

This Boston-based trademark law firm represents some of the most recognized companies in the world, so the brand needed to communicate professionalism, precision, and confidence at every level.

We created a clean, modern logo built for versatility—designed to feel authoritative yet approachable across digital, print, and formal legal documents.

The first touchpoint? Custom business cards that carry the brand’s tone with bold type, clean hierarchy, and a functional layout designed for real-world use.