Bliss Collaborative

It’s no secret: we ❤️ logos.

And ice cream. And ice cream trucks. Who doesn’t?

When the Fire & Ice Cream Truck] rolled into our lives, it came in hot. As St. Louis’ first-ever food truck, it was already notorious—but the 1940’s vintage truck needed something to pair along with its artisan ice cream. It needed a hot new logo.

Our inspiration came from rusted bolts, polished valves, Hot Rod references, irreverent art, and oxymoronic contradictions—sweet heat, cool passion, freezer burns.

It’s still one of our favorite past projects.
Time to pay a visit to . 😘 Fire & Ice Cream Truck]

Full portfolio link in bio.