Louisa Larocca

🏡 MYTH vs. REALITY

MYTH:
“Let’s price high and see what happens.”

REALITY:
Sometimes overpricing a home can actually cost a seller money.

When a home first hits the market, that’s when it gets the most attention from buyers and agents.

If the price is significantly above what buyers perceive as market value, many won’t even schedule a showing.

As days on market increase, buyers often begin asking:
• Is something wrong with the house?
• Is the seller unrealistic?
• Will there be a price reduction?

Pricing isn’t about picking the highest number possible.

It’s about creating a strategy that attracts the right buyers, generates interest, and puts sellers in the strongest position possible.

Every home is different. Every market is different.

But one thing remains true:
The right pricing strategy matters