The Herald Group

Policy outcomes don’t happen by accident—they’re shaped by how issues are framed, who is engaged, and when voices enter the conversation.

In this case study, our team applied a disciplined public affairs strategy to help elevate a complex issue on the federal agenda, aligning research, creative, and influencer engagement to ensure decision-makers heard a consistent, credible narrative across channels.

Our recent work:

Ma*****na Supplier and Dispensary — The Herald Group | Public Affairs & Strategic Communications Firm Ma*****na Supplier and Dispensary Because of cannabis’s federal scheduling, ma*****na businesses cannot access traditional banking services. Because cannabis remains a Schedule I substance under federal law, sales are treated as illicit. Banks face significant regulatory hurdles in serving cannab...

THG is pleased to announce the promotion of our most recent fellow, Anita Dongieux, to strategic alliances associate. Anita graduated from Wake Forest University in May and joined THG in September.

Anita will support our third-party team to help foster relationships on behalf of our clients. We’re incredibly proud of the work she’s accomplished at THG, and we’re excited to see her take on the next chapter of her career.

Several of our employees began their THG careers as fellows, and many have since advanced to manager and director roles. If you’re looking to start your career in public affairs, please consider applying:

https://theheraldgroup.com/careers

How do you change the narrative in one of the nation’s toughest legislative environments? Our latest case study breaks down how THG partnered with the Insurance Information Institute (Triple-I) to help drive awareness, mobilize advocates, and support a landmark tort reform victory in Georgia.

https://theheraldgroup.com/case-studies/triple-i

Help us welcome Brad Whitford to The Herald Group as our new Chief Creative Officer.

He brings deep public affairs experience, an eye for great design, and a real commitment to mentoring and elevating the people around him. We’re excited for him to join the team!