IMGE

IMGE just won a Pollie Award for Best Use of Data & Analytics in Campaign Strategy — and the research behind it challenges some of the most common assumptions in political media buying.
The core question: does buying CTV inventory across 35+ ad exchanges outperform a curated, single-exchange strategy?

We designed a controlled test to find out. The short answer: no. Strategic curation delivered a ~12% cost advantage — the kind of efficiency that translates to seven figures on a large buy.

This type of testing is what makes us the best at what we do: We're challenging assumptions, and it's manifesting itself in more efficient media and better advertising performance.

➡️ Full study: imge.com/journal/ad-exchange-strategy-whitepaper