Clearpath Strategies

Strategists and researchers: As we’ve been reflecting on the tragedy unfolding in Ukraine, we’ve pulled together our learnings from years operating in war zones, after natural disasters, and at the onset of a pandemic.

Here are some guidelines for how to remind our clients — and ourselves — to do the right thing when dealing with the unknown.

In Times Of Conflict: Research and Strategy Guidelines — ClearPath Strategies How to poll and build strategy in tumultuous environments—based on decades of experience conducting market research in conflict zones, after natural disasters, and during a pandemic.

Retweeted Neil deGrasse Tyson ():

If you never make mistakes then you are not on the frontier of discovery, for there is where mistakes are made all the time.