PRDC

What's your organization's TikTok strategy? Despite ongoing concerns about data security and usage, this is a game changer for social media.

For Gen Z, TikTok Is the New Search Engine Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

What's your PR super power? On Friday, Oct. 30, we celebrate all of you PR superheroes out there....

National Publicist Day is celebrated on the date in 1906 when the New York Times first ran a press release written by Ivy Lee, considered by many to be the "father of modern PR.” The Pennsylvania Railroad was Lee’s client. On October 28, 1906, 50 people tragically lost their lives when a three-car train jumped a trestle in New Jersey and plunged into a creek below. In response to the disaster, Lee wrote his first press release that afternoon. He not only convinced the railroad to distribute this public statement, he also successfully lobbied his client to provide a special train to transport reporters to the scene of the accident. The New York Times editors were so impressed with this innovative approach to corporate communications that they printed his first press release—verbatim—on October 30 as “A Statement from the Road.”

Now, go save the world, PR superheroes! It's our day!

PRDC principal J.W. Arnold, APR, Fellow PRSA, will be presenting TWO sessions at the 2019 Public Relations Society of America International Convention in San Diego this October: "PR Consultant's Business Boot Camp: Build Your Basic Business Plan" and “Freefall! Making the Leap into a Successful Solo PR Practice – 3 Big Ideas to Build and Sustain Your Business," with colleagues from the Independent Practitioners Alliance.