GRAPH Strategy

http://www.graphstrategy.com/papers/articles/diligence-trappings-of-lawn-sign-decisions/

Diligence Trappings of Lawn Sign Decisions Regardless of where any of us stand on a political spectrum, there is a superbly valuable due diligence lesson for investment teams that derives from the behavioral sciences of psychology and politics. There is a dangerous trap that we refer to as the lawn sign decision.

When you discover the intersection of business and customer value drivers, you drive multiple expansion - a necessity in today's market.

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