Embark Aviation

Congrats to Contour Airlines expansion into the Caribbean!

Fascinating story this week on CBS Sunday Morning highlighting 100 years at Delta Air Lines. What an awesome accomplishment!

Delta Air Lines' 100th year takes flight In 1925, what would become Delta Air Lines started as the world's first aerial crop-dusting operation in the Mississippi Delta region. Nearly a century after its first passenger flight, the airline has survived mergers, recessions and bankruptcy, growing from a single passenger route to an internati...

Expanding inventory classes = expanding revenue opportunities. Contour has experienced significant growth – tripling in size in just a few years. Their innovative approach to the Essential Air Service program (EAS) has led to significant market stimulation with a goal of market economic sustainability. With traffic growth and alignment towards a portfolio of partners, Contour outgrew their existing Pricing and Revenue Management (PRM) strategy.

Embark went to work to redefine the strategy which included expanding the number inventory classes, restructuring pricing, and revamped inventory management. Central to the PRM changes was the expansion of more (pricing) inventory classes. The result created dedicated classes for interline connecting fares and an expanded number of fares. This larger portfolio of fares allows Contour to segment revenue more effectively and offer more dynamic, low fare options.

The goal will be to continue optimizing revenues by generating more demand and maximizing load factor. Kudos to Geri Britten-Kelley, Clint Ostler, and Kirk Seitz and our friends at Hitit and Accelya (airRM).

Why do airlines have so many fares? Learn the basics.https://www.embarkaviation.com/wp-content/uploads/2020/06/How_Airlines_Determine_Pricing.pdf

Embark is excited to announce that the company has appointed Jamie Kogutek and Clint Ostler to serve as Managing Partners. In this capacity, Jamie and Clint will serve as the company’s senior partners, responsible for company operations, client support, and business development.

Jamie has been with Embark Aviation and has served as a Vice President since 2016. During his time with Embark, Jamie has led the firm’s engagements in the areas of network planning, schedule planning, alliances, and distribution. His portfolio of supported clients and engagements includes major, regional, and low-cost airlines. Prior to Embark, Jamie had industry leadership experience from America West Airlines, AirTran Airways, and Silver Airways.

Clint also joined Embark Aviation in 2016, joining the firm after serving in leadership roles at Alaska Airlines and Horizon Air. Clint has been Embark’s leader focused on pricing, revenue management, marketing, and air service development. His client portfolio includes airlines, airports, and various government agencies.

We continue to develop a fantastic panel of speakers for the summit and excited to announce that Matt Chaifetz, CEO of Contour Airlines and Brian Davis, executive advisor to Sun Country Airlines and former CMO will be joining us as part of the agenda at the inaugural EPIC Americas Summit in Panama City, Panama. Looking forward to hearing their thoughts on the future of airline partnerships and loyalty. View more about the program below.

https://www.embarkaviation.com/epic-speakers/