DSPolitical

We’re marking the start of May by celebrating Asian American and Pacific Islander Heritage Month and recognizing the culture and influence of AAPI communities nationwide. AAPI voters are playing an increasingly important role in shaping election outcomes from California to New Jersey, yet nearly half reported receiving no outreach in 2024.

For campaigns, closing this gap takes more than broad outreach. It requires a more intentional, culturally competent approach grounded in how Asian American communities engage with digital media and elections.

In our latest blog, we unpack the data, key concerns, and what it takes to engage AAPI voters more effectively in 2026.

Read more: https://www.dspolitical.com/blog-posts/aapi-heritage-month-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0501_2026aapiheritagemonth

This Hispanic-Latino Heritage Month, we’re celebrating the victories of Latino leaders and reaffirming our commitment to strategies that are inclusive, effective, and designed to empower every community.

As we look ahead, reaching Latino voters means meeting them where they are. Our award-winning Spanish Language Preference Model helps build stronger, more authentic connections by engaging voters in the language they use every day. And as media habits shift—with 56% of Hispanic voters streaming content weekly compared to just 38% on cable—CTV has become an essential channel to extend that connection.

Read our latest blog to see how Latino voters are shaping the future, and how campaigns can uplift their voices with culturally resonant outreach: https://www.dspolitical.com/blog-posts/2025-hispanic-latino-heritage-month-spotlight/?utm_source=facebook&utm_medium=organic_social&utm_campaign=0915_2025hispaniclatinoheritage