Washingtonian Custom Media

Check out our recent partnership with CSBS and the process behind our production of their annual report: https://washingtoniancustommedia.com/case-study-annual-report/

Case Study: Annual Report | Washingtonian Custom Media The Client Conference of State Bank Supervisors (CSBS) Publication Annual Report The Task The Conference of State Bank Supervisors (CSBS) is the national organization of state banking and financial regulators that educates and informs policy makers, consumers and other stakeholders about issues affe...

For DC-locals and national executives alike, check out the top 12 to kick start your day and your :

12 Newsletters Every Marketer Should Read | Washingtonian Custom Media In the ever-changing world of content marketing, it can feel hard to keep up with evolving trends and tools. New platforms, tactics, and analytics pop up every day. What should you be measuring? Where is your audience moving next? We’ve compiled the best newsletters to help you answer these questi...

As AI-generated content becomes more popular, brands must closely examine how to implement these new services in their workload.

To Use or Not to Use: AI in Content Marketing | Washingtonian Custom Media Earlier this month, ChatGPT users reported that the chatbot and its host, OpenAI, were down due to a bug that caused chat histories and email addresses to be made publicly available to other users. This disturbance in chatbot service and potential privacy leaks beg the question, how useful (or risky...

The 3rd and final installment of our communications plan survey results roundup is here! Join us as we dive into the last chapter: and how brands utilize platforms

Insights from WCM’s Communications Survey: Media Edition | Washingtonian Custom Media Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the ma...

Last week, we shared what we learned about teams from our newest survey series. Now, we’re turning to communications . Check out the results and our tips to help all marketers strengthen their communications plans.

Insights from WCM’s Communications Survey: Goals Edition | Washingtonian Custom Media Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals B...

Exceeding expectations with clients is possible if you set goals early and refine as you go. We created a step-by-step guide to measuring the success of a project- and ultimately, the satisfaction of your clients- from beginning to end. Check it out:
https://www.washingtoniancustommedia.com/measuring-success-with-clients/

Measuring Success with Clients | Washingtonian Custom Media   What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outl...