Fathom Creative

When the International Bank for Reconstruction and Development sought our graphic design expertise for their annual International Impact Report, we knew we had to vividly capture the biodiversity sustained by their global programs. Our team curated photos from member countries, embracing the teal hues of nature. Peppered between vibrant images, digestible infographics depicted the tangible impact of 2022 initiatives and beyond.

This year, we pioneered an interactive new format—a clickable panel indexing each section of the report for reader navigation. The reception spoke volumes. IBRD received resounding praise for both the visual storytelling and their commitment to conservation efforts spanning continents. As partners in their mission, we are proud to have brought to life a publication that inspires action. Our collaboration with IBRD on their 2022 report tells an encouraging story of progress and potential when groups work hand-in-hand for communities and ecosystems worldwide.

The World Bank tapped Fathom Creative to modernize its 2023 Forest Carbon Partnership Facility annual report. This vital update details the global coalition's efforts to curb deforestation and reduce emissions. Fathom faced a challenge - transform dense text into an intuitive, screen-friendly digital experience.

In a growing digital age, reports are viewed primarily on-screen. Knowing this, we found ways to restructure the report in a way friendly to online readers. This meant increasing the margins on the page, structuring the layout with a universal header and footer, and thinking of interactive elements throughout the report to name a few.

Out went walls of copy. In came color, breathing room, and forest photography allowing readers to visually traverse regeneration sites. Location tags underscore the partnership's planet-wide impact. Interactive graphics make statistics accessible while keeping readers engaged and scrolling.