Miles Digital

Now this is the kind of email that will find me well all the time! 💃 Again, 10x return per advertising dollar seems unimaginable in this day and age but it’s SO possible. We can only take 40% of the credit with this one as paid advertisers working on their META and Google campaigns.

The magic you ask? Proper brand-building, making sure your message is clear and that it resonates with the right audience.

I am SO very honored to be part of this event. Thank you, Philippine Consulate - New York. Excited to see everyone who can make it! 🇵🇭

The Philippine Consulate General in New York invites the community for an evening of inspiration as we celebrate these distinguished Filipino women on Thursday, 30 March 2023 at 6:30PM at the Philippine Center New York, 556 5th Avenue New York, NY 10036.

To register, email [email protected] (Distinguished Filipino Women)

We are 2 months away from joining the 2-comma club for this ecommerce store – and just within 7 months of running campaigns AND within a global pandemic.

What really worked for this brand is the fact that they acknowledged investing in brand-building, testing, testing and even more testing.

Paid ads are not the magic solution to a brand's problem and there's no one-size-fits-all solution. I mean, if there was one, people like me would be out of work. :)

Media buying, despite it playing a big role in your marketing ecosystem should NOT be the only source of revenue - it's a great way of acquiring potential customers. But, as you already know, it takes at least 7 engagement points before a person becomes a buyer. So, relying solely on ads can get expensive.

I am a HUGE fan of setting up a proper backend email funnel especially for ecommerce. It's the most cost-effective way of warming up audiences that you paid to acquire with your ads. Some of my favorite sequences are:

🚀 3-part abandoned cart sequence spread within 3 days
🚀 7 to 14-day welcome series
🚀 Win-back sequence (14 days post purchase)
🚀 At least 4 custom, relevant broadcast emails (promotional, launches, announcements)
🚀 Review sequence

Having the proper layers in your marketing funnel will help you make the most out of your paid ads.

Do you love email marketing as much as I do?