Center for Marketing Technology

This week's is Ata. She played an active part in the graduate community as a VP of Events at the Graduate Student Association and a graduate assistant at the CMT all whilst smashing her GPA goals!

"I had a chance to be a part of the CMT team in 2011-2012 during my MBA. It was an excellent opportunity for me where I could apply directly my learnings with real time projects (e.g. Bacardi, Celtics) through CMT's capabilities and reach. This experience helped me to assess the problems/needs better and come up with the right methodologies for market research which I do follow today as well." Sezin Ata, MBA class of 2012.

CMT is equipped with leading quantitative research tools for survey creation for up to 10,000 recipients and can analyze data using the talents of our marketing analytics graduate students!

We often use tools like Qualtrics, Qualitap, Tapscan, Media Mark. SPSS, SAS, Tableau and Domo. Get in touch if you’d like us to help you with consumer research and insights.

Good Morning Marketers!
The blue wave rolled through the House but hit a red wall in the Senate.

Your Top 3 Stories for Today:
1)Data Breach: HSBC customer’s account details accessed by fraudsters
2) NBC Under Fire for Airing Trump Ad
3) Harley-Davidson unveils production-ready LiveWire electric motorcycle

Elections

Good Morning Marketers!

Your Top 3 Stories for today:
1) Voters across the country will head to the polls today for the Midterm elections
2) Amazon throws a big ol' curve ball at the cities competing to be the home of its next headquarters
3) Lowe’s is shutting down 51 of it’s underperforming stores

# Marketing # Tech