TVREV

Advertisers were eager to appear alongside Women’s World Cup games this summer, even with the time zone shift.

Women’s World Cup Grows Advertisers Amid Time Zone Juggle — TVREV Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Because stories of past glory days aside, who really wants to sit in a smoke-filled room? Rather than old school Mad Men, today’s ad tech providers need to be “FAST Men” (and women): skilled cowboys who help ad buyers navigate the wild west of the emerging streaming TV landscape. But be focused on building the New TV: something that looks and feels like the old school television everyone wants, only better. https://bit.ly/43u6JGk

FAST Men: The Evolution Of TV Ad Buying — TVREV OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Disney+ originals tend to resonate more with younger and older males while Hulu tends to over-index most with older females. Bringing the two together is an attempt to create a more four-quadrant service for consumers. https://bit.ly/3O7sFTc

Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service — TVREV Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.