Perez Perspective
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08/04/2022
Artificial intelligence in a bottle.
I thought a literal interpretation of this metaphor was appropriate since it's about to get out. And when that happens, everything changes.
If you haven't noticed, artificial intelligence is slowly changing every single industry. If you are not learning to take it by the reigns, you will get swept up in it's potential.
What's incredible about this technology is, every single word you put in makes a difference. Expressions and statements like "cinematic lighting, 8K, hyper realistic, digital painting, detailed, dramatic lighting, etc" radically change the outcome of the work. This is true art direction.
It's also incredible that it seems to be improving on an almost daily basis!
Should your brand or company be on TikTok?
It depends on your audience or customer's demographics! If it consists of a younger audience, you absolutely want to be on the Platform.
If you are targeting older generations, you want to consider focusing on platforms such as Instagram, LinkedIn, and Facebook (advertising and groups).
BUT if you have a decade-long strategy and want to get ahead, getting on TikTok now won't hurt!
-22% of TikTok's audience are 10-19.
-22% of TikTok's audience are 20-29.
-21% of TikTok's audience are 30-39.
-20% of TikTok's audience are 40-49.
-11% of TikTok's audience are 50+.
PREVIEW for upcoming work as I learn a new 3D engine.
I've always wanted to create landscapes with wind that affects the plants, water that moves, and with further tweaking can look photorealistic.
There's a lot of work ahead to make these type of scenes the way I want (as evident by the disappearing foliage in the beginning) but happy about where it's going!
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