Tyann Marcink

Two significant foundational layers behind Emma Cole’s success with her presentation:

1. Emma made connections with her audience through story

2. Emma embraced her humanness and threw perfection out the window, which led to more of point 1

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In preparation for her presentation, Emma and I brainstormed various ways she could communicate the topic.

Note: ways that SHE could communicate the topic

We started with various ways ANYONE could share the topic and then honed down to how SHE could share the topic.

Because she shared the topic in a way that was directly connected to herself, incorporating her own stories, she ultimately CONNECTED with her audience and ENGAGED them.

Connection and engagement then drives memory and top of mind, with the ultimate goal of action.

Want to learn more?

Join me for my workshop at Vacation Rental Management Association - VRMA International Conference

“Conquer Storytelling for a Resilient and Profitable Business”

Monday, Oct 14th
1:00pm - 4:00pm

*This is an add-on boot camp, and you must pre-register. You can also bring a friend for free, email [email protected]

Touch Stay

Stand up comedy, yes. Whiplash, can't promise. Buckle up, buttercup!

Who is this workshop for?

⚡️ Communicators
⚡️ Collaborators
⚡️ Marketers
⚡️ Mouseketeers

Crafting a story that connects with your audience is a skill that is applied to all aspects of your marketing: new homeowner clients, listing descriptions, guest communications, social media, advocacy, and more.

This workshop will be in-depth and hands-on as you:

🔪 Dissect how a story is created
🔥 Learn the principles that make a great story
✏️ Draft and edit several stories in a variety of forms

Formats covered will include text, graphics, audio, video, and comedy.

You’ll have the opportunity to interact throughout the workshop to build and strengthen your storytelling skill set to apply to your business goals of resilience, profitability, and longevity.

Bring your smartphone fully charged and your favorite writing utensil with a notebook to use as tools during the workshop.

Monday, Oct 14th
1pm - 4pm

Three ways to register:

1. When you sign up for VRMA, add this boot camp

2. Already got your VRMA ticket? Email [email protected] to add this boot camp

3. Already sign up for this or another boot camp? Bring a friend for FREE to any boot camp (same as yours or a different one), email [email protected]

More info at https://www.vrma.org/events/international-conference/bootcamps

The other two boot camps at the same time are:

- Advocacy Bootcamp (Part 2): Building Political Power in Your Local Community w/ Nick Scarci

- The Basics of Running an Operations Department w/ Sean Kemper and Joe Refosco

Vacation Rental Management Association - VRMA
Touch Stay