Weatherall Printing

Imagine your best direct mail image blown up to 10 feet long, printed on vinyl, fabric, or a vehicle wrap in eight or more ink colors. In our latest blog post, we explain why wide-format printing is booming and how it lets your brand own physical real estate that customers cannot miss.

Why Wide-Format Printing Is Having a Moment Wide-format printing is booming. It’s not just because bigger is flashier. There are some genuinely smart reasons why more businesses are investing in it.

76 percent of consumers trust direct mail when making purchase decisions, compared to just 38 percent who trust digital ads. In our latest blog post, we explain why leading your marketing strategy with print and using digital to extend the conversation consistently outperforms the reverse.

Leading with Print: Why It’s So Important to Your Marketing A truly optimized marketing strategy starts with physical materials (direct mail, postcards, brochures, catalogs), then reinforces those touchpoints with digital follow-up. Instead of treating prin…

A brochure is not a catalog. It is not meant to say everything to everyone. The most effective brochures are focused, intentional, and built for a specific purpose. Consider creating different versions for:

• Different product lines
• Different target audiences
• Different events or campaigns

When your message is tailored, it resonates. And when it resonates, it converts.