Feu de Dieu

A Holy Grail set. ⛪️🥤
On the rack this Friday & Saturday.

We are swinging the doors open on Route 66 for the first time in February. Come see the “Choice of All Generations” trio in person.

OPEN: Feb 6 + 7
12pm - 6pm
2012 E 11th Street

HISTORY: In 1984, Pepsi captured the zeitgeist with “The Choice of a New Generation,” a campaign that defined the decade’s obsession with youth and novelty. Yet, as the soda giant courted the “now,” a counter-movement emerged in youth groups across America. Religious printers appropriated the iconic red, white, and blue globe to offer a theological corrective, subverting Pepsi’s fixation on the temporal “New” by replacing it with the eternal “All.”

This wasn’t merely a knock-off; it was a proliferating genre of wearable evangelism. The parody evolved into a multiverse of slogans, with variations ranging from the inclusive “Jesus: The Right Choice” and the dogmatic “The Only Choice” to the urgent “The Choice of the Last Generation.” Whether labeled for the “Lost” or the “Found,” these garments turned a corporate logo into a statement of faith, proving that while a marketing campaign lasts for a season, the message was intended for eternity.

P.S. We are missing one piece. Does anyone have the satin bomber jacket? Tag a picker who might hold the final piece.

$1 START - This is a show you do not want to miss! Begins tonight at 8:45PM CST get your pre-bids in the shop is loaded. Link in bio or in our story.