Caliber Group, Inc.

Gen Z distrusts AI-generated content. They also use AI more than any other generation.

Most Gen Z-ers hold negative views toward AI content. 39% view AI ads negatively, and half say they have unfollowed social media accounts that felt like "AI slop."

And yet, 74% of Gen Z has used an AI tool in the past month.

This contradictory behavior means that Gen Z can spot AI-generated content faster than any other generation, and they will turn away from brands for using AI. They can pick up on AI's tell-tale language patterns, visual styles, video movement, punctuation or tone in a heartbeat.

For brands targeting younger audiences, always exercise caution when using AI. Gen Z will notice if AI is behind a brand's content, and they aren't inclined to give out second chances.