RetailRiot

Launched today! BRADY BRAND!
By introducing his very own brand BRADY, Tom is making a statement - he's not owned by any one brand, other than his own. Brady Brand isn’t tied to any major sports apparel maker.
See the website here: https://www.bradybrand.com/collections/new

What is Brady Brand?
The launch collection includes 145 items across athleisure and office casual styles. The brand also plans to use a monthly drop schedule for new releases.

Under Armour, one of Brady’s biggest sponsors, struggled with its own entry into the athleisure world back in 2016, and passed on the Brady opportunity after bowing out of the fashion world.

As a result, Brady Brand was launched in collaboration with Jens Grede, who co-founded Kim Kardashian’s shapewear line, Skims.

This isn’t Brady’s first side hustle
In 2013, Brady and his trainer Alex Guerrero launched TB12 Sports Therapy Center, and TB12 has since expanded into a sprawling wellness brand that includes supplements, apparel, and physical therapy.

Brady already has one fan in his corner — his wife, supermodel Gisele Bundchen, who says he “likes clothes more than I do” and “has great taste.”

Want to be the judge of that yourself? Browse the collection here.
BRADY™ is the first technical apparel brand to apply two decades of pro sports level innovation and engineering to create a system of clothing that performs across every activity.

With over 3 years in development, our fabrics and materials fuse natural elements with cutting-edge technology. Designed with the body in mind. Built to move, breathe, and sweat while you compete, live and recover.

Created to inspire you to be your best, because whatever you do, life is a sport. We call our philosophy Lifeletics™.

Bringing together their collective experience in sports, design and manufacturing. BRADY™ is founded by Tom Brady, Jens Grede and Dao-Yi Chow.

Today’s the day. 3 years in the making. Brady Brand is live! Hit the link to get yours! Bradybrand.com

Gaga for groceries. - from Stash 9-10-20

Amazon, the owner of Whole Foods, opened the first location of the grocery chain to operate entirely online last week in Brooklyn, New York. The store is located in the Sunset Park neighborhood of Brooklyn, but is not open to the public. Instead, it will serve solely as a fulfillment center for online grocery orders. Amazon reportedly hired hundreds of employees to work at the new location and to make deliveries.
The takeaway: The opening of this online-only store is a response to the massive increase in online grocery shopping in recent months as a result of the Covid-19 pandemic. Amazon reported that online grocery sales tripled between the second quarter of 2019 and 2020. Amazon’s online grocery delivery capacity also increased by more than 160%