MBE Group

The right time to seriously consider a rebrand usually comes down to a handful of situations:

• Your company has grown or changed significantly, and the brand no longer reflects what you actually do or who you serve.
• You've gone through a merger or acquisition and need to present a unified identity to the market.
• Your visual identity and messaging were built for an audience you no longer primarily serve.
• You're consistently losing ground to competitors whose brands communicate more clearly and confidently than yours does.

Not good reasons to rebrand:

• You're bored with it.
• Someone new joined the leadership team.
• A competitor just refreshed their look.

Make sure your decision to rebrand solves an actual market problem.

A digital marketing strategy without a content strategy behind it is like a distribution network without a product. The infrastructure is there, the channels are set up and the budget is allocated, but there's nothing compelling moving through any of it. Content is what makes the whole system work.

Before mapping out channels, platforms or posting schedules, write down three things your company knows better than anyone else in your space. Use those three things as the foundation of your content strategy.

How important is graphic design in brand storytelling? People form an opinion about your brand before they read a single word because the brain processes visual information before language kicks in. Color, typography, layout and image quality all communicate something, good or bad.

By the time someone is reading your headline, they've already decided whether what they're looking at feels credible, professional and worth their time. Look at your website, your most recent trade show materials and your social media at the same time. Do they look like they came from the same company? Do they all emulate your brand? Build your visual consistency to build trust early.