Events North

Events North has been recognized as a 2026 Woman-Owned Small Business of the Year, presented by Michigan Celebrates Small Business. Events North was recognized and celebrated during the awards ceremony in East Lansing on April 22, 2026. The Events North team celebrated with Allison's amazing supportive husband Adam Beers as well as her parents that she credits learning how to work hard and stay organized! The team celebrated friends in the industry that were also were honored that night including their bookkeepers MoneyFit and The Folded Leaf! Specials Cheers to our friends Rove Winery at the Gallagher Estate on Michigan 50 companies to Watch! McKenzie Gallagher, you are a rockstar!

Thank you for a productive site inspection full of great conversation. We love you and can’t wait for this program and many more! 🥂

Thank you, Palm Springs, for welcoming us and helping bring our client’s vision to life! 🎉 We’re so grateful for the collaboration and the beautiful setting. ✨ Take a look at some of the highlights!

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Videography: .co
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So proud to see our CEO & Founder, Allison Beers, featured in Traverse City Business News! ✨
From planning a canned food drive in 1987 to leading a global, full-service meeting and incentive agency, her journey proves that meeting and event planning is so much more than “party planning.”
We are orchestra conductors. Logistics experts. Contract negotiators, creatives, marketers, and leaders — the steady hands guiding every moving piece from first idea to final applause.
For 18 years, Events North has proudly called Traverse City home, bringing meetings, events, and experiences to life across the country and around the world.