Cooper-Smith

Twice a year, the sunset aligns perfectly with Manhattan’s street grid, creating the stunning phenomenon known as Manhattanhenge. The semi-annual urban spectacle creates a stunning, visual effect through the city’s canyons—nature and cityscape in perfect harmony!

Today, we remember and honor the brave men and women who gave everything for our freedom. Their sacrifice will never be forgotten.

Advertising via Connected TV (CTV) has been around for a while. However, at the beginning of 2016, Nielsen reported that only 29% of homes had a Smart TV in the home. Despite the appeal of being able to place targeted ads on living room TV sets, the lack of scale caused many advertisers to hesitate about including CTV in their media mix. In 2025, 99% of U.S. households subscribe to at least one streaming platform that is viewed on either a Smart TV or using ROKU, an Amazon Fire Stick, Google Chromecast or another similar device. With this scale, CTV is now a very sensible addition to the media mix for advertisers both large and small. CTV offers precise targeting, broader audience engagement, and strong halo effects that boost conversions across channels. Plus, advancements in machine learning and marketing mix modeling (MMM) now make it easier than ever to measure its impact.

Still not sure about CTV advertising? This should help If you are serious about growth, whether rolling in the dough or pinching every penny, CTV is a channel worth serious consideration.

In 2024, the Super Bowl on CBS had the most viewers ever, at 120.3 million, an increase over 113 million the previous year. Along with other platforms, Nielsen estimated total viewership at 123.7 million, making it the most watched sporting event of the year. This year’s showdown between the Chiefs and the Eagles in New Orleans is expected to meet and possibly exceed those viewership numbers as the contest is aired on FOX, as well as their ad-supported streaming service, Tubi, and other streaming platforms. The average cost per spot is $7.5 million, up from $7 million a year ago, with some paying as much as $8 million. Many advertisers are gambling and requesting that their spots air late in the game, in anticipation of a close contest and higher engagement by viewers. For a preview of some of this year’s commercials, click the link below.

Here are the 2025 Super Bowl commercials released so far With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

Music is healing for many people, and musicians and bands have a generous history of joining together to raise money for worthy causes. What has changed is how the public can experience the performances. In 1971, the Concert for Bangladesh, organized by former Beatle, George Harrison, could be experienced in person at Madison Square Garden, then later heard on the best-selling album. In 2001, the four major broadcast networks (FOX, ABC, NBC, and CBS) organized a music telethon called “America: A Tribute to Heroes”, that could be seen on all broadcast and cable networks in the aftermath of the September 11th attacks. This Thursday, January 30th, musicians have come together again, with FireAid, a benefit concert dedicated to rebuilding communities that have been devastated by wildfires. Live performances will be held simultaneously at the Intuit Dome and KIA Forum in Inglewood, CA. However, instead of being broadcast by the traditional networks, the concert will be streamed live across a variety of platforms including Amazon Music/Prime Video, Apple Music, Apple TV app, Disney+/Hulu, Facebook/Instagram, iHeartRadio and a few others, demonstrating a big change in how people consume media over the past few decades. For more information about the concerts and how you can contribute, go to

Homepage - FireAid Join us for an evening of music and solidarity. The FireAid benefit concert will be held at Intuit Dome on January 30th dedicated to rebuilding communities that have been devastated by wildfires.

We join our valued client in celebration. Way to go to the BGSU Cheer team!

National Champs 🏆

Congratulations to our own BGSU Cheer on winning a National Championship in the Small Coed Division IA group!!!

👏👏👏👏👏