ATRA

It's a lovely month to be working with ATRA! 💘

Positive results aren’t instant, they’re earned.
Save this 4-step testing framework for your next launch.

Advice from paid media analyst

2026, we're so excited to meet you!

In healthcare paid media, waiting for the "flu spike" to happen before adjusting your budgets is already too late. Success in the final quarter comes down to three specific signals that prove your strategy is built on patient behavior, not just search volume.

Swipe through to see the 3 signals we’re watching to ensure a strong Q4 finish. ➡️

Our CRO Designer, Alex D’Romero, explains why copy length alone won’t make or break your conversion rate — understanding your audience will.

High-consideration products need more detail. Impulse-driven offers need less friction.
The only universal rule? Let the data decide.

Effective CRO isn’t luck, it’s built through experience, experimentation, and designing for real human behavior.

"I believe that client retention comes down to a simple formula, performance + trust."

Our VP of Operations, Andrew Hollington emphasizes why communication why communication and proactive client management matter more than any short-term performance dip.

Retention isn’t luck — it’s built through trust, consistency, and staying ahead of clients long before they feel the impact.