Merestone

For Ulta, we partnered with Urban Decay to create an immersive booth experience built around the launch of two bold new products — each with its own world, energy, and personality.

Guests entered through a faux cosmetic surgery-inspired environment promoting the new “Tube Job” mascara, complete with oversized product moments, metallic finishes, clinical lab details, and playful beauty messaging. From there, attendees passed through a hidden operating-room-style door into an unexpected speakeasy-inspired “pleasure party” celebrating the All Nighter and Lip Toy collections.

The goal was to make the audience feel like they were moving through two completely different experiences within one footprint — transforming a standard booth into a theatrical brand journey.

Experiential storytelling, scenic fabrication, lighting, graphics, product integration, and interactive environments all came together to create a space that stopped people in their tracks.

Big product. Bold color. Instant impact.

Our Eva NYC booth at Ulta was designed to stop you in your tracks using oversized product moments and a clean, colorful environment to bring the brand to life.

The way these blues and pinks interact with the lighting adds a softness and glow that makes the entire space feel vibrant and inviting.

Real science. True beauty.

We partnered with Virtue Labs at Ulta to create a space that embodies the brand at every touchpoint refined, elevated, and rooted in innovation.

The combination of rich blue tones and gold accents really comes alive under the lighting, giving the booth a depth and glow that elevates the entire experience.

Kicking off the week with the final reveal.

Introducing the Supersuite space bringing a bold, playful energy to the final third of this 30x30 booth at Ulta.

From the tiled environment to the vibrant product moments, this space was designed to feel immersive, colorful, and full of personality.

Three brands. One footprint. One fully realized experience.