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07/26/2022
What markets and demos do you need ad cost trends for?
targeting ALL DEMOS in Nashville are up since last year - CPPs are 53% higher.
You can bet knowing this trend is a competitive edge for advertisers (and their agencies) when media planning for the market.
Learn more about Ad Cost Trend Data from MediaCosts: https://sqad.com/mediacosts/local?utm_source=fb&utm_medium=img&utm_campaign=mcl-ngt&utm_content=26072022
04/05/2022
While cord-cutting also accelerated in 2020, the overall increase in linear TV time among those who remained helped balance things out.
Read about more linear TV trends in our analysis: http://ow.ly/A34L50Ic71S
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